The Challenge
To show off the character of the hotel and its owner in a one-off design that accurately reflects the atmosphere of the boutique interior and its architectural surroundings.
Our Approach
We first try to understand our clients and its customer’s needs with the aim to improve how people view their business online. In order to fulfil their goals, we need to gauge expectations and find out exactly what they are trying to achieve. We use questionnaires to gather basic information and find out what criteria is most important to their business. We work with the client to establishing design criteria and draw up a site plan based on our own experience. It is also important to layout the client responsibilities as far as deliverables, so as not to impact on the timescale and the final delivery date.
“We have substantially increased our direct bookings”
- Kristin Grasser, General manager
Reception
The launch of the Hollmann redesign brought a substantial increase in direct bookings. It achieved this through a vibrant responsive design, optimisation in terms of performance and SEO, and a carefully worked digital marketing strategy.