The Challenge
Convert lookers to bookers and by enticing them to make a reservation through our booking tool. Emphasising USP’s and hotel located in Dublin City Centre will be key in converting customers as customers are coming for the City not the hotel in most cases. The website should use white space quite effectively and use colour only in cases of action buttons to highlight areas.
Our Approach
We first try to understand our clients and its customer’s needs with the aim to improve how people view their business online. In order to fulfil their goals, we need to gauge expectations and find out exactly what they are trying to achieve. We use questionnaires to gather basic information and find out what criteria is most important to their business. We work with the client to establishing design criteria and draw up a site plan based on our own experience. It is also important to layout the client responsibilities as far as deliverables, so as not to impact on the timescale and the final delivery date.
“We have trusted Bookassist with everything that is critical to perform professionally online”
- Rebekah Lavelle, Marketing ManagerMarketing Manager.
Reception
In short: No other booking engine converts as fast, efficient and cost-effective as Bookassist. We consider Bookassist an important strategic partner for our properties and have no hesitation in recommending them.