CityNorth Hotel

Expression Engine

City North Hotel Bookassist

October 10, 2017

Matthew Bond - Development

Matthew Bond - Development

CityNorth Hotel is located just off Junction 7 on the M1, Dublin to Belfast route and only 30 minutes from Dublin City. The focus on this projects was to develop a new responsive, multi-language website.

The Challenge

This is neither a city hotel with the advantages of a central location or simply a motorway hotel sitting on the outskirts of the city. It somehow sits in-between as a luxury 4-star hotel with easy access to the airport and the city. It was important to highlight great hospitality and the facilities for all social occasions namely conferences and weddings.

Our Approach

We first try to understand our clients and its customer’s needs with the aim to improve how people view their business online. In order to fulfil their goals, we need to gauge expectations and find out exactly what they are trying to achieve. We use questionnaires to gather basic information and find out what criteria is most important to their business. We work with the client to establishing design criteria and draw up a site plan based on our own experience. It is also important to layout the client responsibilities as far as deliverables, so as not to impact on the timescale and the final delivery date.

“The website and tools you’ve given
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”

- Lucas Antony, GM at Trinity City.

Reception

With Bookassist, we succeeded in creating a really professional website and doubled our group direct sales, in some hotels even more than double.

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